Maria Farhadi
Garage
Role: Product Designer
User Research, Interaction, Visual design, Prototyping & Testing
Overview
Welcome to The Garage – your ultimate destination for trading pre-owned automobiles. This platform revolutionizes the online car purchasing and vending experience. Distinguishing itself from conventional websites in this domain, The Garage boasts a unique design, featuring multiple intuitive panels and cutting-edge tools meticulously crafted to streamline your search process. Say goodbye to lengthy searches; say hello to efficiency and convenience with The Garage.
Challange
Modernizing User Experience and Enhancing Efficiency
In response to prevailing issues within the online automotive marketplace, I recognized a critical need for transformation. The current interface displayed a noticeable outdatedness, resulting in suboptimal user engagement and operational inefficiencies. My meticulous evaluation extended to comparable platforms, unearthing prevailing drawbacks that hindered effective user interaction.
Key Issues Identified:
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Outdated Interface: The existing interface failed to keep pace with evolving design trends, impacting user perception and inhibiting engagement.
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Lack of Call to Action Focus: A crucial element was missing – a clear and compelling call to action, diminishing the platform's ability to guide users toward their intended interactions.
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Inadequate Spacing: The absence of well-structured spacing compromised visual harmony and readability, leading to a cluttered and uninviting user experience.
My Solution:
The Garage takes these challenges head-on, embarking on a transformative journey to deliver a state-of-the-art interface that addresses these issues comprehensively.
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Modern Interface Redesign: My redesigned interface embraces contemporary design principles, infusing a fresh and captivating visual identity that resonates with users and cultivates positive engagement.
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Strategic Call-to-Action Integration: Every interaction on The Garage is guided by intuitive call-to-action prompts, ensuring users are seamlessly directed toward meaningful engagements, whether browsing, buying, or selling.
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Thoughtful Spacing and Layout: A renewed focus on well-structured spacing ensures an uncluttered and visually appealing interface, enhancing readability and making navigation a breeze.